This shipment follows the first export of coca extract to Canada, and represents the acceleration of Power Leaves Corp.’s commercial strategy.
TORONTO, May 10, 2023 — Power Leaves Corp. (“PLC”), a manufacturer of decocainized coca leaf extract, announced the completion of the first export of its proprietary cocaine-free coca leaf extract and essence products to Ardezen Pty Ltd (“Ardezen”) in Australia. The products will be used for analytical testing, product formulation, and sampling with contract manufacturers and product formulators in the country.
“Power Leaves is looking globally to build relationships with formulators, contract manufacturers, brand houses, and other commercial partners to bring our extracts to market,” commented Pat McCutcheon, Co-Founder & CEO, Power Leaves Corp. “We are excited to be working with an exceptional partner like Ardezen on commercial formulation exploration with key target customers to increase awareness for our disruptive product.”
“We are excited by the opportunity to work with a new ingredient that has the potential to disrupt entire markets and create a shift in how everyday products are formulated,” commented Warren Everitt, Founder & Director, Ardezen. “From the flavor profile to the array of nutrients, Power Leaves’ coca extract is not only novel, but has the potential to help meet the evolving demands of health-focused consumers for the food and beverage industry.”
This announcement follows the first international product export to Eurofins in Canada and the completion of PLC’s 3 primary facilities in Colombia, including its FDA and INVIMA (Colombian FDA) registered Nevia facility.
Overall, the global food and beverage industry is experiencing rising demand for natural and nutritious products and ingredients that are free of chemicals and have an exceptional taste profile. Today, the majority of “flavor” agents are chemically synthesized, add zero nutritional value, and require an “artificial flavor” label that reduces customer appeal.
In comparison, PLC’s coca extract products offer a new “hero” ingredient that is immediately recognizable and makes products stand out. As a real food ingredient, PLC’s coca extract can add nutritional value to product labels and be listed as “natural flavors” or directly “coca extract”, increasing the positive health perception of a product.
About the Products
PLC has developed proprietary coca extracts optimized for flavor and aroma that will serve as the foundation for its commercial products. The coca extract is high in protein, vitamins, and nutrients and has multiple known health benefits including providing gastrointestinal relief, increases in energy, and appetite suppression, among others. Specifically, PLC has two core products:
- A crude coca extract with an exceptional flavor profile and packed with an array of nutrients that is ideal for soft drinks and energy drinks.
- The global carbonated beverage market is a $232B(1) opportunity, where “Cola” is the largest segment of the market, with natural cola products struggling to deliver flavor that pops.
- A highly aromatic, terpene-rich concentrate for dilution and blending into alcoholic beverages such as gin, vodka, tequila, hard seltzer.
- The U.S. alcoholic beverage market is a $283B(2) opportunity and in a “health trend” crisis, needing new, natural based ingredients to reinvigorate products.
About Investing In Power Leaves Corp.
Power Leaves Corp. is currently accepting investments from accredited investors through a Reg D 506(c) offering. With over US$3.7M raised in the current round, the offering is expected to only be open for a limited time. To learn more about investing in Power Leaves Corp. visit invest.powerleaves.com.
About Power Leaves Corp.
Founded in 2019, PLC is breaking the monopoly on the supply of coca leaf extract and ushering in a new Age of Coca. Through an exclusive agreement with an Indigenous community, PLC has developed the first-ever legal Colombian supply chain for decocainized coca extract to supply the global food and beverage markets. Through its established infrastructure, PLC is developing and manufacturing proprietary formulations of coca extract and essence that offer an exceptional taste profile and an all-natural source of protein, nutrients, and positive health benefits. For more information, visit www.powerleaves.com.
- Market Data Forecast, 2022
- Statista, 2023
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